Strictly Pension Power continues to blaze a trail

16 Jan 2020

Liverpool and Cheadle based pensions administrator MyCSP has received four award nominations; one Pension Age Award nomination and three nominations for Corporate Content Awards.

All the nominations are for MyCSP’s already multi-award winning ‘Pension Power’ campaign which MyCSP delivers on behalf of Civil Service Pensions.   This past year has seen MyCSP update the campaign, giving it a Strictly Come Dancing theme.

Strictly Pension Power was devised to demystify the world of pensions and empower scheme members to take control of their retirement finances. Earlier this year, across seven location in just six weeks, MyCSP delivered 24 Strictly Pension Power events at the UK’s largest roadshow for civil servants, Civil Service Live.  Using music, dance, rhinestones and glitter (and some pension savvy) they successfully engaged over 6,000 members.  The Strictly Pension Power theme has since been rolled out to a further 450,000 members using a multi-platform approach.

David Boardman, Director of Communications and Engagement, commented: “Effectively communicating a pension scheme is crucial if members are to fully engage with retirement planning. The continued success of Pension Power demonstrates that breathing fun into communications around a subject traditionally considered as dull pays dividends, by significantly growing the number of employees that engage with their company’s pension scheme.”

The Corporate Content Awards are the only awards to benchmark and reward corporate storytelling and the use of narrative to all corporate audiences. The Pension Age Awards reward pension schemes and pension providers across the UK that have proved themselves worthy of recognition.

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